The Shop: Sea & Asters
The Owners: Monica and James
The Goods: terrariums, air plants, plant pods
When and why did you choose to open an online shop on Etsy?
Several years ago, I made a few terrariums as Christmas gifts for my friends and family. My two sisters came to me afterwards and said “You have to set up a shop and sell these!” I was quite hesitant at first but then I thought why not give it a try? I was a huge fan of Etsy and the idea of buying directly from the artists and makers. James and I opened our Etsy shop soon thereafter. I am still in awe with the response that we have received.
What got you started in your craft?
We’re huge fans of gardening and all things botanical, so much so that I decided to pursue a degree in Environmental Horticulture. I discovered tillandsias while studying and became completely enamored with the plant genus. The tillandsia forms look like art on their own, so we decided to create planters and terrariums that will only enhance and focus on the natural sculptures.
Who or what influences your style the most?
We are highly influenced by botany, simplicity, and the combination of vintage + modern. We make items that we would personally like to have in our home.
How do you stay focused and motivated?
Of course we love what we do so it’s easy to fall into the go-go-go mentality. I’ve actually discovered recently, especially after our little one arrived (yay!), that we must take some time off. It’s so important to have balance in your work and life. Taking time allows me to re-focus and re-inspire so we can stay motivated for the remainder of the year.
What would be your insight on "Keys to Success on Etsy"?
High quality images and descriptions are super important. Your customers cannot see the product in person so you have to have great photos and descriptions to showcase your product.
Etsy is a wonderful marketplace but it is also a vast marketplace. Networking with other Esty sellers and joining teams has helped us tremendously. Not only are you learning from other sellers, you are also helping promote shops that you love!
Always seek ways to improve and enhance our shopper’s experience.